ShopDelist
Designing a smarter shared shopping experience for families
PROJECT OVERVIEW
solo founder, designer and developer, personal project, built with React Native and Expo.
The Problem
Every week, my husband and I ended up at the grocery store at the same time — texting back and forth, buying duplicates, forgetting things. It was frustrating for something as simple as groceries.
A few shared list apps existed. But their AI felt bolted on — voice commands nobody used, chatbots that hijacked the experience. Real users were leaving Listonic specifically because of an AI assistant they couldn't turn off.
The gap wasn't the absence of AI. It was the absence of thoughtful AI.
The goal: a shared shopping experience where AI helps when you ask — and stays out of the way when you don't.
Stats
ME (profile)
Exploring ShopDelist's visual identity through hand-drawn grocery illustrations and three color directions — warm coral-orange, analogous golden tones, and a dark palette. The side-by-side comparison led to adopting coral-orange as the primary theme, with dark mode retained as an alternative for low-light use.
AI
LIst Tab
Lo-fi sketches mapping the foundational UX of Shop De list — a smart shared shopping list for families. These early wireframes defined the core flows: list management, AI recommendations, and household settings — all sketched before a single pixel was designed.
Archive Tabe
LOGO PROGRESSION
User Research & Insights
User Research & Insights
Who I was designing for A working professional managing the household grocery routine — coordinating with a partner, carrying the mental load, frustrated that no existing app made real-time family coordination truly effortless.
What the market told me I evaluated the three dominant apps — AnyList, OurGroceries, and Listonic — through their feature sets and real user reviews. Two patterns stood out clearly:
OurGroceries users flagged a clunky multi-user experience — changes causing duplicate items, accidental deletions, and coordination confusion between household members Grocery Dive
Listonic users were actively abandoning the app because of a forced AI chatbot assistant they couldn't disable
The insight The problem wasn't the absence of AI. Some apps had it. The problem was that existing AI was either invisible and passive — or loud and intrusive. Neither served busy families.
Design principle: AI that activates when you ask. Silent when you don't.
